Profile

Alicia Lahti Agency is a Minnesota-based employment agency. The company serves area employers by filling their available positions. The agency works with approximately 30 clients each day.

Situation

With the current job market, the agency constantly needs to identify and expand its list of client businesses. Alicia Lahti decided on a strategy of contacting businesses to make them aware of her services and to build relationships.

Solution

Because contacting potential clients involves prospecting, Alicia determined the profile of companies most likely to use her services and identified those businesses by location, size and type of company. To help her locate qualified prospects, Alicia has purchased infoUSA printed state directories since 1998. Although her company is based in Minnesota, Alicia also purchases Wisconsin books to expand her reach and provide additional job placements. She finds the new Movers & Shakers section of the directory very helpful because it lists company executives, who often are well-known throughout the business community and play a major part in area employment.

Results

Alicia uses the directories to contact potential clients almost every day. She says she considers the business directory her bible, and would not think of using any other source. Since using the directories, Alicia has seen a lot of changes in detail and appearance and has especially welcomed the new larger print and expanded sections. By using infoUSA’s business profiles, Alicia has placed many people in job positions that have ultimately enhanced their careers.