Profile

Peter Vass is a real estate agent for Majestic Realty, Inc. in Toronto, Canada.

Situation

Peter is in a competitive industry in a competitive region. After analyzing his marketing and sales strategies, he found he often relies on phone prospecting as his primary marketing tool. Cold calling is a time-consuming marketing method, so it is critical to call from a list of qualified leads.

Solution

For more than six years, Peter has used Select Phone® Canada, a CD-ROM database that contains 15 million businesses and consumers across all provinces of Canada. The CD provides extensive search capabilities. Like it’s United States counterpart, SelectPhone Canada allows users to locate consumers using a wide range of search criteria. Businesses can be located by such criteria as SIC code, name, address or phone number—just to name a few!

Results

There are two features of Select Phone which Peter says he “absolutely loves.” The first is the ease of downloading detailed information into his contact management database. Peter can download hundreds of prospects in just minutes, saving him the hours it would take to manually input names, addresses and phone numbers. “View Neighbours” is the second feature that saves time for Peter. When he wants to call homeowners and renters around a house he just listed, Peter uses the View Neighbours button for instant contact information.