Profile

Tele-Sales Systems has a staff of more than 400 employees and is located in Phoenix, Arizona. The company contracts with newspapers across the country to market the papers’ subscriptions to new residents of their corresponding geographic area.

Situation

Normally, each client newspaper provides the calling list. However, Tele-Sales must purchase lists for two of their client’s markets. Tele-Sales needed accurate, timely profiles of new movers, and the profiles need to contain phone numbers.

Solution

Tele-Sales has found the infoUSA New Movers database to be extremely useful in addressing its needs. The New Movers database includes individuals and families who have recently moved. Because it is updated on a weekly basis, infoUSA’s New Movers consumer database adds about 1.7 million new profiles every month. Sixty percent of the New Movers profiles have phone numbers included in the data—the highest percentage of phone numbers for this type of database.

Results

Tele-Sales found the success rate of infoUSA’s leads to be as good or better than other companies’ lists, and the price is less than half. The marketing manager of Tele-Sales not only praises these cost savings, he also places a high value on his knowledgeable customer service representative, saying “My sales representative is excellent—he helps me target consumers and always follows up with me.”